Experts

Experts

Dr. Olha Mukha

Lviv – London

  • renowned researcher with 15 years of extensive academic background 
  • communications strategist
    cultural diplomacy, human rights, and crisis
  • communication expert

As a cultural analyst, Olha has extensive experience in managing programmes and projects, both regionally and internationally. 

Her expertise spans research, cultural management, and strategic communications, with a strong focus on creating impactful narratives and fostering cross-cultural understanding. 

Expertise and Services

Conducting in-depth research to develop effective strategies for countering propaganda and fake news, while promoting cultural narratives to international audiences.

This expertise has been applied since 2017, with a focus on designing and implementing impactful campaigns and events programmes

As a recognised culture ambassador, Olha Mukha actively participates in cultural diplomacy initiatives and events. She served as an Honorary Ambassador of Lviv from 2020 to 2022, leveraging her deep understanding of local culture and media to foster cross-cultural understanding and collaboration

Curating and producing engaging audio-visual content, including podcasts, and cultural and social promo campaigns

With extensive experience in addressing sensitive issues for complex audiences, Dr. Mukha provides tailored solutions that resonate with diverse groups, ensuring effective communication and cultural engagement, with a special focus on sensitive topics like wars and conflicts, deportation, migration, trauma etc.

Well-connected within the East and Central Europe and Black Sea Region cultural and media landscape, Olha Mukha facilitates strategic partnerships and collaborations to support grass-root cultural initiatives and various governmental programs

Developing methodologies for evaluating the impact of cultural and communication initiatives, contributing to informed policymaking in the cultural sector and serving as a jury member (Encounter, Chytomo Award, etc). 

Halyna Shyyan

Lviv – Kyiv – Brussels

Halyna Shyyan is a celebrated author and translator, renowned for her contributions to the creative industries and strategic communications. With a strong background in managing international communication projects, Halyna excels in crafting compelling narratives that bridge cultural divides. Her expertise encompasses writing, translation, curating cultural management, and communications, with a focus on fostering cross-cultural understanding.

As a distinguished author and winner of the European Union Prize for Literature (2019), Halyna Shyyan actively participates in cultural diplomacy initiatives and events. She produces engaging content, including podcasts and book trailers, to enhance international visibility.

Expertise and Services

Designing and executing strategic campaigns, including those involving influencers. Halyna Shyyan has been actively involved in these efforts, leveraging her expertise in strategic communications to reach international audiences

Rich experience in tackling sensitive issues for complex audiences, with a specific focus on countering propaganda and fake news. Halyna Shyyan develops tailored strategies to address these challenges, ensuring effective communication and cultural engagement in sensitive contexts

Well-connected within the European cultural and media landscape, Halyna Shyyan with her comprehensive working experience in Brussels facilitates strategic partnerships and collaborations to support cultural initiatives and media projects. She serves as a media analyst and project manager, utilizing her expertise to enhance media engagement and cultural understanding

As a key expert in the creative industries sector, Halyna Shyyan actively participates in cultural diplomacy initiatives and events. She produces engaging content to promote Ukrainian culture and media, contributing to the country’s cultural narrative globally

Together, we form a formidable team, complemented by teams of researchers, sociologists, multimedia creators, designers and IT specialists combining expertise in cultural diplomacy, human rights, and crisis communications with strengths in creative industries, strategic communications, and culture promotion.

Our work ethics are centred on finding the most efficient out-of-the-box solutions, ensuring confidentiality and discretion in all our projects.

This synergy enables us to tackle complex communication challenges effectively, fostering a deeper understanding of local contexts and their global relevances.