The Outsiders is one of the UK’s most awarded research companies; we work with many consultants. Recently, we had the privilege of working with Olha Mukha and her team — they are the best consultants we have worked with. They are super smart, challenge briefs in a good way, think outside the box, and are great to work with. Many consultants claim to understand culture, but Olha and her team really do. They understand cultural frameworks and have academic rigour, but blend this with strategic knowledge. They worked on a six-market international project to dive deep into masculinity and where it is heading — one of the most challenging briefs. They cracked it with incredible insights that challenged the conventional wisdom and moved the brand on. They are must-hires, and I look forward to working with them much more in the future.

If you are looking for invaluable insights that not only addressed our immediate challenges but also considered unexpected yet influential factors, leading to efficient solutions – this is what you need. Their timely advice and collaborative approach were instrumental in shaping our strategic direction. Highly recommended expertise for navigating complex communication issues.